How we collect, use, and protect your information

1. Who We Are

CollegeConnect is an independent education guidance and lead generation platform that helps students and parents explore colleges, entrance exams, admissions, and related academic opportunities. We are not a university, college, government authority, or official examination body unless explicitly stated otherwise.

2. Information We Collect

We may collect personal and non-personal information when you use our website or submit a form. This may include:

• Your name, phone number, email address, city, state, or preferred course.
• Information you provide in enquiry forms, counselling requests, or contact forms.
• Device, browser, IP address, pages visited, referral source, and approximate location data.
• Marketing interaction data such as ad clicks, landing page visits, and form completion events.

3. How We Collect Information

We collect information directly from you when you fill out forms, request a callback, contact us by phone or email, or interact with our website. We may also collect information automatically through cookies, analytics tools, and advertising technologies that help us measure traffic, improve user experience, and evaluate campaign performance.

4. How We Use Your Information

We use your information for legitimate business purposes related to education guidance and website operations, including to:

• Respond to your enquiries and provide information about colleges, courses, exams, counselling, or admissions.
• Connect you with our counselling team, service partners, or relevant education providers based on your interests.
• Improve our website, landing pages, user experience, and conversion flow.
• Send service-related calls, SMS, WhatsApp messages, or emails where permitted by applicable law.
• Monitor site security, prevent misuse, detect fraud, and maintain records of user interactions.
• Measure the effectiveness of ads, forms, campaigns, and marketing channels.

5. Lead Sharing and Service Providers

By submitting your details through our website, you understand that we may share your information with our internal counselling team and, where relevant, with trusted education partners, institutions, counsellors, CRM tools, call support systems, analytics providers, or technology vendors that help us operate our services. We require such parties to handle information in a manner consistent with applicable privacy and security expectations.

6. Cookies and Advertising Technologies

We may use cookies, pixels, tags, and similar technologies to remember preferences, improve site functionality, understand visitor behavior, and support advertising measurement. These tools may be used by us or by third-party services such as analytics or advertising platforms. You can manage certain cookie preferences through your browser settings, although disabling cookies may affect site performance or functionality.

7. Google Ads and Analytics Disclosure

We may use Google Ads, Google Analytics, and related remarketing or conversion tracking tools to understand how users find and interact with our website. These tools may collect data such as browser information, pages visited, time spent on pages, device identifiers, and general location information. This information helps us improve campaign relevance, optimize landing pages, and better understand audience interests. Google may use cookies or similar technologies in accordance with its own policies.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including handling enquiries, maintaining internal records, supporting counselling workflows, complying with legal obligations, resolving disputes, and enforcing our agreements. Retention periods may vary depending on the type of information and the purpose for which it was collected.

9. Data Security

We take reasonable administrative, technical, and organizational measures to help protect personal information from unauthorized access, misuse, loss, alteration, or disclosure. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

10. Your Choices

You may choose not to provide certain information, but doing so may limit your ability to use some features of our website or receive counselling support. If you no longer wish to hear from us, you may contact us to request that promotional communication be limited or stopped, subject to operational and legal requirements.

11. Third-Party Links

Our website may contain links to third-party websites, institutions, forms, or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage users to review the privacy policies of any external sites they visit.

12. Children’s Privacy

Our website is intended for students, parents, and education seekers. We do not knowingly collect personal information from children in violation of applicable law. If you believe a minor has submitted information improperly, please contact us so we can review and take appropriate action.

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or service offerings. Any updates will be posted on this page with a revised effective date.

14. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, you may contact us at: